Privacy Policy

 1.2 Sources of Personal Information. We obtain the categories of personal information listed above from a variety of sources, including the following:

• Personal Information You Provide.  Company collects personal information when you voluntarily submit it to us.  For example, we may collect or receive personal information from a user that uses our appointment scheduling service, provides information to our call center in order to schedule an appointment or consultation; signs up to receive promotional communications; participates in one of our surveys; posts a review on our services; submits a request to our customer service team; interacts with our social media pages; or otherwise interacts with us or other users through the Site.  
• Automatically Collected Personal Information.  We, our service providers, and our advertising partners may automatically log information about you, your computer, or mobile device, and your activity over time on our Site and on other sites and online services, such as the online identifiers, online activity information, and device information described in the table above.  Like many online services, we use cookies and similar technologies to facilitate some of the automatic data collection described above, such as:

• • Cookies, which are text files that websites store on a visitor‘s device to uniquely identify the visitor’s browser or to store information or settings in the browser for the purpose of helping you navigate between pages efficiently, remembering your preferences, remembering the items you place in your shopping cart, enabling functionality, helping us understand user activity and patterns, and facilitating online advertising. 

• • Web beacons, also known as pixel tags or clear GIFs, which are typically used to demonstrate that a webpage or email was accessed or opened, or that certain content was viewed or clicked, typically to compile statistics about usage of websites and the success of marketing campaigns.

• • Session-replay technologies, which are third-party software used to record a video replay of users’ interactions with the Site.  The video replay may include users’ clicks, mouse movements, scrolls, mobile app touches, typing, and other activity taken during the session. We use these replays for research and development purposes, such as to help us troubleshoot problems with the Site, understand how users interact with and use the Site, and identify areas for improvement.

• Personal Information Obtained from Third Parties.  In addition to the personal information that we collect from you directly and automatically, Company may receive personal information about you from other third party sources. For example, we receive personal information from our service providers, advertising partners, our network of affiliated dental practices, or companies that provide personal information to supplement what we already know about users. We may merge or combine such personal information with the personal information we collect from you directly or automatically. 
• Referrals.  Users of the Site may have the opportunity to refer colleagues or other contacts to us and share their contact information.  Please do not provide us with someone’s contact information unless you have their permission to do so.

3.1 Related Companies.  We may share your personal information with companies that are affiliated with us (that is, that control, are controlled by, or are under common control with us). 

3.2 Service Providers.  We may share your personal information with third parties who perform services for or on our behalf or help us run our business.  Among other things service providers may help us perform website hosting, maintenance services, database management, web analytics, billing, payment processing, fraud protection, credit risk reduction, marketing, or any other use set out in this Privacy Policy. 

3.3 Advertising Partners. We may share personal information with third parties who we partner with for advertising campaigns and we participate in interest-based advertising.This means that our advertising partners may use technology (e.g., a cookie) to collect information about your activity on the Site and other online services to help us advertise our services, or use hashed customer lists that we share with them to deliver ads to them and similar users on their platforms. 

3.4 Affiliated Dental and Healthcare Practices. We may jointly offer events, promotions, or any other product or service offerings with our network of affiliated dental and healthcare practices.  The personal information that you submit through an event, promotion, or other product or service offering offered with any of our network of affiliated dental or healthcare practices may be combined and transmitted with the registration information related to your account.  Third party partners or clients may collect information directly from you, which may be combined with personal information disclosed by us.  If you decide to request, enter into, or participate in an event, promotion, or other product or service offering that is offered by us and identified as a joint effort with an affiliated dental or healthcare practice, the information that you provide may be shared with us and with them.

3.5 Professional Advisors. We may share personal information with persons, companies, or professional firms providing Company with advice and consulting in accounting, administrative, legal, tax, financial, debt collection, and other matters.

3.6 Business Transaction Participants. If we sell all or part of our business, make a sale or transfer of assets, or are otherwise involved in a corporate divestiture, merger, consolidation, acquisition, reorganization, dissolution, sale, or other disposition of all or any portion of the business or assets of, or equity interests in the business (including any affiliate), whether as part of a bankruptcy, liquidation, or similar proceeding, we may transfer your personal information to third parties as part of that transaction, including at the negotiation stage.

3.7 Authorities and Relevant Third Parties. We may disclose personal information in response to subpoenas, warrants, or court orders, in connection with any legal process, to comply with relevant laws, or for the compliance and safety purposes described in the “Use of Personal Information” section above. 

5.1 Access or Update Your Personal Information.  If you have registered for an account with us, you may review and update certain account information by logging into your account.  You may also contact us using the contact information provided at the end of this Privacy Policy. 

5.2 Opt-Out of Promotional E-mails. You may unsubscribe from receiving promotional e-mails from us by clicking the “unsubscribe” link in the e-mail or by contacting us using the contact information provided at the end of this Privacy Policy. If you decide not to receive promotional e-mails, we may still send you service related communications, such as those about your account, to fulfill orders for products and services you have requested, or service notices.

5.3 Opt-out of text messages. We may offer communications via text messages sent by us or any of our service providers, such as when we send you text messages to confirm your appointment, respond to your inquiries, or for promotional purposes. To stop receiving text messages from us, reply STOP to any text message you receive from us, or email us your request and mobile telephone. Note that we may send you a message to confirm receipt of your STOP request.

5.4 Cookies. Most browsers let you remove or stop accepting cookies from the websites you visit.  To do this, follow the instructions in your browser’s settings.  Many browsers accept cookies by default until you change your settings.  If you do not accept cookies, however, you may not be able to use all functionality of the Site and it may not work properly.  For more information about cookies, including how to see what cookies have been set on your browser and how to manage and delete them, visit www.allaboutcookies.org. 

We use Google Analytics to help us understand user activity and patterns on the Site.  You can learn more about Google Analytics cookies by clicking here and about how Google protects your data by clicking here.  You can prevent the use of Google Analytics relating to your use of our Site by downloading and installing a browser plugin available here.

5.5 Advertising Choices.  Some of our advertising partners are members of the Network Advertising Initiative (NAI) and are subject to the Self-Regulatory Principles for Online Behavioral Advertising published by the Digital Advertising Alliance (DAA).  You can obtain more information about these companies’ information collection practices, and opt-out of receiving interest-based advertising from participating NAI and DAA members at http://www.networkadvertising.org/managing/opt_out.asp and/or the DAA’s website at optout.aboutads.info.  Mobile app users may opt out of receiving interest-based advertising in mobile apps provided by participating members of the Digital Advertising Alliance by installing the AppChoices mobile app, available at https://www.youradchoices.com/appchoices.  You can also limit collection of your information for interest-based ads by blocking third party cookies in your browser settings or using privacy plug-ins or ad blocking software that help you block third party cookies.  In addition, your mobile device settings may provide functionality to limit use of the advertising ID associated with your mobile device for targeted online advertising purposes.  If you opt-out of interest-based advertisements, you will still see advertisements online but they may be less relevant to you.

Some of the third party advertising companies we work with offer their own opt-out options that you can use to limit their use of your information for interest-based advertising, such as Google (opt-out).  Please note that we also may work with companies that offer their own opt-out mechanisms or do not participate in the opt-out mechanisms described above. Even after using these opt-out mechanisms, you may receive interest-based advertising from other companies.

5.6 Do Not Track. Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to a “Do Not Track” signal. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.

5.7 Declining to Provide Information. We may need to collect personal data to provide certain services. If you do not provide the information requested, we may not be able to provide those services.

9.2 How Personal Information is Disclosed, “Sold,” or “Shared.”  Each of the categories of personal information listed in the “Collection of Personal Information” section above is disclosed, or may have been disclosed in the 12 months preceding the “Last Updated” date of this Privacy Policy, to operate our business or for another business purpose as described in this Privacy Policy or at the time of collection to the parties identified in the section titled “Sharing of Personal Information.”

We may (or have in the 12 months preceding the “Last Updated” date of this Privacy Policy) also “sell” your personal information to a third party in exchange for monetary or other valuable consideration, or process it for “sharing” / “targeted advertising” in the manner described in the section titled, “For Marketing and Advertising,” each as further detailed in the table below. For a description of the categories of third parties mentioned in the table, see the section titled, “Sharing of Personal Information.” We do not knowingly “sell” or use for “sharing”/“targeted advertising” the personal information of consumers under 18 years of age. To exercise your right to opt out of “sales” or “sharing”/“targeted advertising,” see “How to Exercise Your Privacy Rights” below.